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  1. Driving Consumer Insights With Mobile Analytics

    Mixpanel and Kontagent are two enterprise products and they're priced accordingly. One of the main reasons to step up to an enterprise analytics solution would be to integrate back in to your database (e.g.if you sell magazine subscriptions and you...

  2. Big Data: An Introduction for Search Marketers

    Big data pertains to the use of these same types of technologies for enterprise data rich services. In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of...

  3. Enterprise SEO Update: Rosetta, Covario, Optify & More

    What have the top enterprise-level SEO software and service companies been up to lately? Optify Adds Enterprise-Level Email Marketing with Closed-Loop Response Tracking Rio, Covario’s SEO software spinoff, recently announced their acquisition of...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. The second part of the arrangement, a search solution for global digital marketers...

  5. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    They love it - in fact some of them tell us we offer much more value than the so-called "enterprise-class" platforms. Prior to Canalytics, he held various e-marketing management positions for technology and software companies that include Komunik...

  6. Getting Buy-In Is A Crucial First Step in Enterprise SEO

    Software developers have their own biases and prejudices based on their experience, and what they're familiar with. A crawler is just a software program. Building a search-friendly organization involves all parts of a company, from top management...

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