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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bryson Meunier, Director, SEO Strategy – Resolution Media Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. The company projects that local ad targeting and campaign management will continue to...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.

  5. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Noran El-Shinnawy, Director of Marketing, BoostCTR and SEW author said, "This is the perfect mix of optimizing both the technical and creative aspects of your search marketing efforts. Marin Software’s innovative ad management platform combined...

  6. Challenges Creating Compelling SEO Content in the Enterprise

    The VP in turn hands off the SEO program management to a director, who is also the up-line for the in-house SEO manager. Suboptimal content management systems (CMS) What usually happens is … A senior executive signs a contract with a SEO agency and...

  7. Yahoo Appoints Ross Levinsohn as New EVP of Americas

    he was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies. Levinsohn also held senior management positions with...

  8. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Dr Sid Shah, Director of Business Analytics, at Efficient Frontier also provided some of their data on the overall growth trajectory of Bing, demonstrating a continual average growth of 0.65% of total paid search marketing spend share every quarter.

  9. Covario Empowers Marketers With SEO Audit And "On The Fly" Changes

    Arnel Leyva, director of product management, said the platform lets marketers make changes easily and seamlessly across the page. This "is an enhancement to existing content management systems that helps marketers move much faster.

  10. You Can Now Get '15 Minutes of Fame' with YouTube videos

    At SES San Francisco -- during Connected Marketing Week -- Jonathan Allen, the Director of Search Engine Watch, Baljeet Singh, the Senior Product Manager of YouTube and the Google Content Network, and I will be analyzing and auditing attendee web...