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  1. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bryson Meunier, Director, SEO Strategy – Resolution Media Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. Marketing is still viewed in an old-world way: as an expense, not an...

  3. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  5. The Search Agency Launches Local Search Campaign Management Platform

    They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. The platform also allows for automated account...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.

  7. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Erin Carlson, senior director of Yahoo for Good, informed readers on its blog how the company has recruited its offices globally in Taiwan, Korea, Singapore, India, Philippines, Hong Kong, Canada, Brazil, and the U.S.to support disaster relief...