As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview: Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
It's a good time [for a merchant] to look at the whole affiliate program, like clearing house before you move," says Bob Glazer, co-founder and managing director. But Google's exit is good news for competitive affiliate networks and affiliate...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. The company projects that local ad targeting and campaign management will continue to...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top...
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
Moderator Simon Heseltine, Director of SEO at AOL, suggested, “when the CEO or other executives show interest in being more hands-on, offer them two options to participate, based on how to be involved if they wish to be.
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. The platform also allows for automated account...
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. How can we sell relationship building as a service to clients or management? JT: It can be hard to sell it in as a specific...
Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.
If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create Aliyun as a “best of breed” engine for searching, it will be a serious threat to traditional search players like Baidu and Google...
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution. Management is worried. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply...
This helps you to get into a position where you can recruit from a bigger pool of candidates (there will always be more people applying to be an exec than a director) and subsequently the risk associated with the appointment is lower; handy for...
Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience...
Reporting based on role: Enterprise SEO assumes that there are different roles within a marketing organization – the VP of marketing interested in revenue from portfolio of sites; director of search looking at rank and conversions from a subset of...
Earlier this year, Jonathan Alferness, Director or Product Management at Google explained to me why the concept of quality score is so fundamental to Google's relationship with it's advertisers: However what has been uncovered by Covario and is...
I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question. Leo Haryono, Director of SEO at Macy's, would argue that the times, they're a-changing.
