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  1. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  2. Fake Online Reviews Cost 19 Companies $350,000

    Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog last year. One of their investigators claimed to be a business...

  3. 12 Questions to Separate Social Media Experts From Pretenders

    Here are 12 questions I now ask of anyone – whether it's a potential full-time employee or consultant – who claims social media expertise and proposes to help with social media. Social media management requires professional-level English language...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Do you have someone available, whether on staff or just a consultant, depending on your needs, who can help you if you get into an emergency security situation? Your best bet, if you handle critical data is to get a good security professional to...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    As a reputation management consultant, my company has been threatened twice to be posted on Ripoff Report in the last month, only because my staff contacted some businesses listed on Ripoff Report to offer them help with removal services.

  6. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  8. Why Email Marketing Shouldn't be an Ugly Stepchild

    If you don’t know how to set up solid tracking, seek help from a marketing consultant who does. For example, launching a new social media campaign or local reputation management initiative is vastly easier with a large email list of interested...

  9. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship. Here are five in-depth tips to creating and retaining a strong, trust-filled client-consultant relationship.