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Management Campaign

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. Consider combining your competitor bidding with an aggressive remarketing campaign, too. For e-commerce advertisers, the holidays are the busiest time of year, mirroring...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. You can either combine local with your current shopping campaigns or create a local-only campaign.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. There are several key ingredients that make this social media campaign so incredibly effective. What Can Brands Learn From This Campaign?

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  7. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their...