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Management Ad Paid Search Campaigns

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  2. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. If you are managing multiple accounts and adding new campaigns on a frequent...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated Google Analytics will leverage insights from paid campaigns to...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? Challenges with budget, management time, and data...