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  1. Yahoo Rebrands AMP as APT and Launches

    to Integrate Right Media and AMP Ad Management Platforms, But When? Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008.

  2. SearchDay: GenieKnows Its Verticals

    to Integrate Right Media and AMP Ad Management Platforms, But When? is planning to combine their AMP and Right Media ad management platforms. About two years ago, rather than get into a fight it knew it couldn't win, and to appeal to its strongest...

  3. SearchDay: Well-Rounded SEM for SMBs

    AMP! plus Full Text: Yahoo Proxy StatementPosted by Kevin HeislerThere are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Branding, reputation management, social networking, viral marketing, images, and...