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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is...

  2. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. Unfortunately, this element of campaign management is often most neglected. Reviewing ad tests, regularly analyzing search query data, and various other tasks should be...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. While a single-channel management focus can have...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Interestingly, two of these new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Both are great tools with the obvious value-add around multi-platform...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    OMG' Moments and Lessons in Reputation Management Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...