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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Beware: this can seriously backfire and potentially cause severe reputation management problems. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social...

  2. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Scaled Data Feed Management Bid Management Bid management clearly has some impact on the PLA marketplace, although we don't yet...

  3. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. SEO professionals are watching with a gleam in their...