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  1. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Scaled Data Feed Management Bid Management Bid management clearly has some impact on the PLA marketplace, although we don't yet...

  2. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. SEO professionals are watching with a gleam in their...

  3. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. In essence, influence means you're inspiring others without having direct control over whether they...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the...

  5. Top 5 Reasons Against Implementing a Tag Management Solution

    My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert company name] does it for free? Many companies offer tag management for free, including Google and most...