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  1. Swiss trade bodies issue new transparency guidelines

    They must also specify whether the product is actively managed and whether it falls under the legal protection of a supervised financial intermediary. In the case of actively managed products, the general investment strategy must be set out and the...

  2. Japan trust business helps BNY Mellon to Asia award

    BNY Mellon managed to put the deal together in just two months, demonstrating a strong capacity to react quickly to clients' needs. We've seen more unique structures coming out of Japan than elsewhere [in the region], and this may be because of the...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and "more and more, global brands are looking for a roll-up at a global level. Marin says advertisers can leverage its platform to...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though each of these channels can be managed through Google, they all require a unique mindset and skill set. Promote New Products/Services The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run into trouble with some of the independent labels due to what the labels feel are unfair terms. These services allow users to listen to an unlimited...

  6. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. If you're in financial services, you don't need to be shooting out...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...

  8. Beware of Red Flags When Searching for SEO or Web Dev Services

    Without any online marketing in the first 9 years of the business, you managed to defy all the odds and make it in the business world. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you...