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  1. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. If you're in financial services, you don't need to be shooting out...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    Without any online marketing in the first 9 years of the business, you managed to defy all the odds and make it in the business world. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    If you need to do a keyword list refresh after a few months, another benefit of this process appears: all you need to do is fetch fresh keyword metric data and rerun the formulas in your mastersheet – you’ll find the order of terms in your list...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In short, Google is the gateway to the fraction of the web it has managed to index. This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational...

  6. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    With this grouping of technologies, Maestro will continue as a managed technology, with the addition of SEO, CSE feed management, and social media services. More clients are asking for a combination of managed services, all under one roof, Lee said.