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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though each of these channels can be managed through Google, they all require a unique mindset and skill set. Promote New Products/Services The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run into trouble with some of the independent labels due to what the labels feel are unfair terms. These services allow users to listen to an unlimited...

  3. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. If you're in financial services, you don't need to be shooting out...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    Without any online marketing in the first 9 years of the business, you managed to defy all the odds and make it in the business world. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you...

  6. How to do Awesome SEO Keyword Research for a Standard Website

    If you need to do a keyword list refresh after a few months, another benefit of this process appears: all you need to do is fetch fresh keyword metric data and rerun the formulas in your mastersheet – you’ll find the order of terms in your list...