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  1. Marin Software Adds Support for Russia's Largest Search Engine

    One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and "more and more, global brands are looking for a roll-up at a global level. Advertising platform Marin Software announced support...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though each of these channels can be managed through Google, they all require a unique mindset and skill set. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run into trouble with some of the independent labels due to what the labels feel are unfair terms. There are some shady dealings going on behind the...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Here's an example: My agency recently inherited a PPC account that was poorly managed. Take the initiative to find a solution, so your service can be of great value to the client and your team. And it got me thinking – what are the differences...

  5. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I had hired and trained interns to groom into a more stable position, paid for and managed virtual assistants, hired part-time talent – all outside of LinkedIn. I knew something great was about to happen because the company has literally owned the...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...