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  1. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He recommends that marketer use bids, not an ever-increasing budget, to manage...

  5. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  6. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Overall, the enhancement is designed to make AdWords much easier to target users and manage the complex settings in a single campaign. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target...

  7. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you want to manage AdWords keeping the 80–20 rule in mind, then adjusting bids would fall well into the top 20 percent of things you could do to make an 80 percent impact. Next, drill a little further down by looking at a similar month–over...

  8. Small Business Social Media: 3 Tips to Get Started

    If you're investing in a person to manage social media, help them out and make the content social media friendly. An involved company is a successful company – as long as you treat everyone fairly, keep things professional and civil, and don't...