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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He recommends that marketer use bids, not an ever-increasing budget, to manage...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  4. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Overall, the enhancement is designed to make AdWords much easier to target users and manage the complex settings in a single campaign. Since search and context defines user intent in the new world, Enhanced Campaigns address how advertisers can...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you want to manage AdWords keeping the 80–20 rule in mind, then adjusting bids would fall well into the top 20 percent of things you could do to make an 80 percent impact. Next, drill a little further down by looking at a similar month–over...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your stuff” well, what really makes the difference to success is learning to manage management effectively.

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s a risk and like all risks in business, you can manage it by being informed and making intelligent choices. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.