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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    When you do finally manage to drift off into a fitful sleep, you should be dreaming about it – or having nightmares about it, depending on what it actually is. More Profitable Campaigns Quality Score also has a significant impact on Cost Per...

  2. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Easier to Manage Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. It is only logical that mobile search will...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. In looking at the data, it was hard to distill how much of this was directly...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He recommends that marketer use bids, not an ever-increasing budget, to manage...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Will Apple or Google manage to bring out a new gadget before Christmas, who are the big players in your space that might get traction which you can be lifted up by? It's imperative to create an annual marketing calendar and strategy so you're ready...

  9. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  10. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in. Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch.

  11. Integrating Owned, Earned & Paid Media For Better SEO

    In fact, a surprising number of brands manage these functions without the benefit of integrated planning and execution. Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns...

  12. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    How to Use the OODA Loop to Manage SEO Moreover, in SEO, we are facing tremendous challenges, as data that was previously available to us is now being taken away, making it even harder to make educated decisions on SEO and content campaigns.