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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: And search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click than search...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    When you do finally manage to drift off into a fitful sleep, you should be dreaming about it – or having nightmares about it, depending on what it actually is. More Profitable Campaigns Quality Score also has a significant impact on Cost Per...

  4. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Easier to Manage Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. It is only logical that mobile search will...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He recommends that marketer use bids, not an ever-increasing budget, to manage...