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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The mission of SES remains the same as it did from the start: to help you master the...

  3. PPC Management Operations: The Ultimate Guide

    Review Ad Positions and Manage Bids This one can be challenging if you don't have good tools. These advertising options can fall by the wayside in favor of regular search network campaigns. When you're advertising on the Google search network, it...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely new level.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  8. Integrating Owned, Earned & Paid Media For Better SEO

    In fact, a surprising number of brands manage these functions without the benefit of integrated planning and execution. Because a good read on social sentiment is sought by brands committed to identifying brand-related social activity and managing...

  9. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. She stated that audience measurement is a tool for advertising and that...