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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. When it comes to the need for global brands to manage their advertising through one platform, Marin Software...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. The standard for quality and depth of content for link acquisition campaigns is much higher...

  3. Last-Minute SEO - Here Come the Holidays!

    Educate yourself and manage it if you financially you must, but at the very least have a professional review your efforts. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where you can highly...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. How to leverage paid social to augment paid search efforts.

  5. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the form of flexibility and visibility. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  7. 4 Ways to Expand PLA Success in 2014

    When marketers pinpoint products that perform really well within a broad product target, they should remove them and create more specific product targets so they can manage these bids separately. As this format matures, the ecosystem will continue...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.