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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. When it comes to the need for global brands to manage their advertising through one platform, Marin Software...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the form of flexibility and visibility. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s...

  3. 4 Ways to Expand PLA Success in 2014

    When marketers pinpoint products that perform really well within a broad product target, they should remove them and create more specific product targets so they can manage these bids separately. As this format matures, the ecosystem will continue...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    How to Use the OODA Loop to Manage SEO Target audience: Personas, keyword search volume, trends, news. Search engines: Changes to algorithm, updates, SERP updates, market share. The term has 320 monthly searches (global, exact match) and you...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. Networking with “influencers” is key to a company’s success especially on a...

  7. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  8. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Process needs to include one central online marketing team that coordinates with IT as well as other internal teams to manage the development and ongoing measurement and refinement of campaigns. Updating global search and media processes requires a...