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  1. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor.

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    These days, businesses often own and operate multiple sites and multiple AdWords accounts. But to this date, many advertisers still manage their campaigns on a last click attribution model. If you happen to manage multiple brands or websites that...

  3. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. At the moment if one product accounts for most of your sales but a different one accounts for most of your spend, that's tough.

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to...