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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20...

  2. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor.

  3. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    These days, businesses often own and operate multiple sites and multiple AdWords accounts. But to this date, many advertisers still manage their campaigns on a last click attribution model. If you happen to manage multiple brands or websites that...

  4. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. At the moment if one product accounts for most of your sales but a different one accounts for most of your spend, that's tough.