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  1. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. AdWords: If you’ve got the time to manage online campaigns – ideally...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's harder to manage your reputation after you've given a bad initial impression. OMG' Moments and Lessons in Reputation Management Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the form of flexibility and visibility. The close of 2013 represented just over a year of the service running in full, and...

  7. PPC Management Operations: The Ultimate Guide

    Review Ad Positions and Manage Bids When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC...