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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's harder to manage your reputation after you've given a bad initial impression. OMG' Moments and Lessons in Reputation Management Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better...

  2. How E-Comm Retailers Can Rock it With Inventory Campaigns

    For many online retailers, this continual change is the norm – but for the e-comm experts who manage their PPC accounts – this can mean pure chaos! Note that some third-party management tools can be used to create additional rules that will shorten...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the form of flexibility and visibility. The close of 2013 represented just over a year of the service running in full, and...

  4. PPC Management Operations: The Ultimate Guide

    Review Ad Positions and Manage Bids When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the...

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Marketers should be sure to have a call tracking service in place that can...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's agencies, a lot of AdWords agencies that are this program product listing ad's has kind of been thrust upon them from...