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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    The more locations to manage, the more technology can help automate the process and uphold brand standards. I was part of the relocation effort and the number of decisions that had to be made to move the SIM Partners' headquarters was staggering...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Most SEO campaigns are destined for failure because expectations are too high, budgets are...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Global brands often use different local agencies that use various tools to...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. It's been pretty clear to most SEO professionals for a long time, even before we knew what a...

  5. Last-Minute SEO - Here Come the Holidays!

    Educate yourself and manage it if you financially you must, but at the very least have a professional review your efforts. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Google subsidiary DoubleClick has announced three additional tools in the DoubleClick...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your...