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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. "Think of the website like a canvas where creativity meets technology. This is how Loni Stark, director of product and industry marketing at...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    In addition, you need to always manage how much syndicated content you have on your site (as compared to original content). Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web.