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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Every man I've ever known has told me that every woman should know how to change a tire. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag. You check all of your loot before going to bed...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    Also in May, European courts ruled in favor of a Spanish man who brought a case against Google due to search results that contained "embarrassing" financial information – the case that has become widely known as the "right to be forgotten.

  3. Google Must 'Forget' Unfavorable Search Results in Europe

    A man convicted of possessing child abuse images and a GP who received negative reviews from patients are also among those who have asked Google to delete their internet histories. Should you be allowed to say what you want to, or report what you...

  4. PPC Management: Your Past, Present & Future

    This may sound like an ominous warning spoken by a man in a black cloak during a B-grade science fiction movie: you must achieve a balance within the continuum or be doomed to a languid existence. This is why you must achieve a balance within the...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Utilizing your user personas and task analyses to create a set of "perfect world" task flows, one for each user and task, compare your existing design to each perfect straw man task flow to identify where your design differs from these task flows.

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  7. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    But that distinction is very much in the eye of the beholder – one man’s native ad is another man’s news article. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial.