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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    But that distinction is very much in the eye of the beholder – one man’s native ad is another man’s news article. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial.

  3. Google in 1998: New Easter Egg Takes You Back in Time

    Google also introduced their first special logo, or Google Doodle, in 1998 for Burning Man, an event that co-founders Larry Page and Sergei Brin both attended that year. To celebrate its 15th birthday, Google decided to share a neat Easter egg...

  4. 6 Tips For Hiring a Real Social Media Marketer

    Even million-dollar-a-year newscasters tell us that, "A man that saw the fire called 911. That's "A man who saw the fire. Both lovers and haters responded in droves. Today's article addresses the major questions and issues that arose.

  5. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    After all, one man's spam is another's great marketing strategy, just as one man's censorship is another's law, and one man's censorship is someone else's corporate policy. Image Credit: Simon Heseltine

  6. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    King was named to the Man of the Year by Time magazine for both 1963 in 1964, following the speech. Today's Google Doodle celebrates Martin Luther King Jr.s "I Have a Dream" speech, which he gave on August 28, 1963 during the March on Washington...

  7. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    v=T6DJcgm3wNY">Man of Steel" trailer was the stand out hit, with an impressive 1,137,393 shares. The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded...