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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. You would have no idea whether you were reaching the target market you thought you were or if...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  3. Maria Mitchell Google Doodle Honors First Female Astronomer

    After realizing her pay was less than that of her male counterparts, she successfully demanded an increase in her salary. American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things that others have not done before them which acts as good inspiration for all women – [Yahoo CEO] Marissa Mayer would be a great...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship...

  6. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Our paleo dieter is a male, age 30-44, with a college degree and a white collar job. Our paleo dieter is a 32-year-old male named Kevin, who lives in Denver, Colorado. After months of agonized waiting, my daughter finally received her Pottermore...

  7. Pinterest: An Introductory Guide for Marketers

    Sports teams have even created Pinterest boards for their male audience. Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest.