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Malcolm Gladwell

  1. Social Media Marketers Can Learn Lessons from Paul Revere's Ride

    In his book The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002), Malcolm Gladwell compares the two alarm riders. Revere was able to galvanize the colonial minutemen so effectively in part because he was what...

  2. Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die

    When I think of Link Love, I often think of the book The Tipping Point by Malcolm Gladwell. According to Gladwell, these people have massive reach and effect on others when they embrace a product or trend.

  3. Google Zeitgeist 05: Featuring Press & Bloggers But No Blogging Or Coverage Allowed

    The traditional press is well in attendance, with James Fallows of the Atlantic Monthly, New Yorker staff writer Malcolm Gladwell, the chairman and publisher of the New York Times Arthur Sulzberger and others.