SEO News

Making Connection

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The only thing we’ve lost permanently, Shults said, is the connection from keyword to conversions. Remember, "look-back" periods should match the consumer’s decision-making time, he said. Up first was Jordan Kasteler (@JordanKasteler) of Red Door...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. We've tried all the ad angles we can think of, and we're still not making progress.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. If you're making it cumbersome or counterintuitive to accomplish any of these goals, you're doing your brand a huge disservice.

  4. Yelp Lawsuit Seeks Wages for Yelpers

    Our systems flagged a number of the reviews you wrote in connection with an investigation of businesses that have tried to pay for positive reviews. Jeung said she should be able to leave reviews for any company that is publicly listed on Yelp, but...