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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    The media models are hurting. It makes a lot of sense to publish the majority of content on their own properties. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  2. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. With any marketing strategy for any website, regardless of whether the site has been around for more than a decade or just recently launched, you need to ensure that...

  3. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.

  4. Twitter Speak From @ to Z – Terms & Definitions

    There are also two new models of authentication that still use OAuth known as Application-user or Application-only authentication. A modified tweet happens when someone takes another person or company's tweet and then makes a change.

  5. Converged Media in Marketing Starts With Breaking Down Silos

    But upon entering the dealership asking about wanting to test drive one of those four models, the sales person informed him they didn't have the vehicles. In today's world that makes no sense because your work in a campaign begins after a launch...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. While the notion of TV everywhere lets us watch TV at will regardless...

  8. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party endorsements and/or media coverage. To improve your effectiveness, consider creating personas for...