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  1. Google Active View Format Gets Accreditation

    They're willing to spend more money online, and that grows the pie for everybody. Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Another reason for us to give Google+ more attention is the time that many of the major online...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? This starts at the very core of how they think about...

  4. Marin Software Raises $105 Million in IPO

    But masked in those losses are our high growth rate, our spending on sales and marketing and R&D that will help us make money in the future. We're saying we'll lose money through 2015, and some investors just don't want to invest in a money-losing...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. The platform is designed for use by marketing agencies, media resellers...