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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile perspective. So then the last point Fleck wanted to make about the customer journey was pushing her...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the most of this trend. This result reinforces the above suggestion that recommendations make viewers more receptive to brand messaging.

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link will appear to be broken): https://www.google.com/analytics/web/template?

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    But Amazon would be smart to hold on to that customer data and make retailers dependent, similar to the marketplace scenario. Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an interesting and...

  5. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Who doesn't love a good movie? Not only has Google found a way to quantify movie search intent, but also predict...