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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase.

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Commenting on his decision to leave, Grehan said: "This has been a very hard decision for me to make. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. 4 Keyword Strategies for Squeezing Performance From Broad Match

    For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your account's volume and ROI. But this can be extended to other searchers looking to "buy" or a specific...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Now Facebook seems to be directly targeting marketers...