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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Make sure you understand your budget before the holidays arrive, so you can plan accordingly. Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out...

  3. Dealing With Onsite Duplicate Content Issues

    Make sure you redirect all the old duplicate content URLs to the proper canonical URLs. Make sure each site to which your content is syndicated links back to your site. The problem of duplicate content arises when there is more than one version of...

  4. 3 Building Blocks for Content and Search Marketing Success

    Techniques are streamlined and automated to make the process much more scalable. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently...

  5. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they...