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  1. SEO Is No One-Trick Pony

    Once you have content, you need to make sure that it’s indexed. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    After you’ve identified areas for improvement, make changes and grade your pages again. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And make sure you keep an eye on the keywords leading to the various landing pages. And if you don’t make enough changes, you can sit in the gray area forever. As a webmaster experiencing Panda recovery, you want to make sure user engagement is...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. Make sure your earned links are from sites in the same industry as...