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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Make sure you understand your budget before the holidays arrive, so you can plan accordingly. Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out...

  2. Dealing With Onsite Duplicate Content Issues

    Make sure you redirect all the old duplicate content URLs to the proper canonical URLs. Make sure each site to which your content is syndicated links back to your site. The problem of duplicate content arises when there is more than one version of...

  3. 3 Building Blocks for Content and Search Marketing Success

    Techniques are streamlined and automated to make the process much more scalable. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently...

  4. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  7. Deal With the Big Rocks First

    However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd. So, before you go spending time on sand and water, make sure you have all the big rocks in place, first.