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  1. Google Unveils Dart to Compete with JavaScript in All Browsers

    Make Dart feel familiar and natural to programmers and thus easy to learn. Make Dart appropriate for the full range of devices on the web—including phones, tablets, laptops, and servers. Provide tools that make Dart run fast across all major modern...

  2. AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

    DART for Advertisers Updates DART for Advertisers (DFA) is the DoubleClick platform and it has a new Analytics feature that's been launched into beta. Advertisers will only pay when users click through and make a purchase.

  3. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Google's recent acquisition of DoubleClick gives the search giant the ability to close the marketing loop with DART, Google AdWords, and Google Analytics in an enterprise marketing platform. Covario,” a play on the word “covariance,” a measure of...