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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. According to Adobe research, 63 percent of high...

  2. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    There are some other third-party AdSense plugins that have been released previously, but most of them rely on having widgeted areas where the ads appear, and widgeted areas most often are in parts of the page that don't have a very high click...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What can we learn from this data, other than the fact that people love to party and share it on Twitter? What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended.

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user name and password. Comparatively, Facebook, Twitter, Google+, and the majority of other services that allow single sign-in are...

  5. Make the Most of Your Social Media Interactions: 9 Tips

    If you arrive at the party too early, you'll find yourself sitting at the bar twiddling your thumbs and killing time until the rest of the crowd arrives. If you’ve ever been to a nightclub you know the majority of your conversations consist of...

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.

  7. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics software (where available). While the majority of visitors reading this article are tech-savvy and can spot a phishing email a mile...