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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. It's no secret that there have been a lot of changes...

  3. SEO Website Audits: Everything You Need to Know Part II

    Tools audits are the type of audits where you run a tool, the tool makes an analysis, and you can do a small write-up and hand over the analysis to the client. They are for: These types of audits are for small site owners, with small budgets, who...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. Writing or producing content: Producing the actual content is a major driver of any content marketing...

  5. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    This client also recovered from Panda once, only to get hit again during the Phantom update of May 8. I'd rather have a client recover and build upon a clean foundation rather than sit in the gray area of Panda without knowing how close they are to...

  6. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You may have a client or a boss asking you what it will take to get to the number one spot for a given search term, as if you could go do some analysis and you could come back with an answer such as: "Get 17 links with this anchor text, update the...