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  1. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. Writing or producing content: Producing the actual content is a major driver of any content marketing...

  2. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    This client also recovered from Panda once, only to get hit again during the Phantom update of May 8. I'd rather have a client recover and build upon a clean foundation rather than sit in the gray area of Panda without knowing how close they are to...

  3. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You may have a client or a boss asking you what it will take to get to the number one spot for a given search term, as if you could go do some analysis and you could come back with an answer such as: "Get 17 links with this anchor text, update the...

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the...

  5. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. Though this client had worked with many SEO firms in the past, there was a lot of standard "blocking and tackling" that hadn't been performed.

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012. And as part of that campaign, the company decided to build links to my client's website to "increase the visibility" of his services.