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Major Search Providers Competitive Market

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  1. Really Google? Penalizing Good Sites To Get Some Bad Ones

    So, Matt Cutts and Google, if you are reading this maybe you would like to comment as to why innocent providers of high quality original content are being treated so badly? In our life-to-date, this is the single most significant reduction in...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in the USA and Canada, this may be an opportunity to more effectively reach more users than ever before via a comprehensive multi platform paid search...

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Policies of Major Search Providers Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks on each of the three providers. Lori Weiman is CEO of The Search Monitor, whose software automates the monitoring of search results...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    But more importantly, Zaharias noted that events like this could push providers toward industry-wide SEM service level agreements, which of course would be a positive for advertisers. In an industry where everyone fights for every customer, it...

  5. Replicating the Web: Will Google Dominate Mobile Search?

    Stepping back, we're seeing mobile search providers stake claims that will soon become a much more substantial mobile Web. As the mobile Web becomes more like the online Web, online search behavior could carry over to the mobile environment -- a...

  6. Search Headlines & Links: July 27, 2006

    New Metasearch for Events and Ticket Providers, ResearchBuzz Chinese market. Until recently, auto manufacturers weren't a major presence in search results, with most search marketing campaigns conducted by independent aggregators who focused on...