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  1. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  2. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. However the first post defines "search marketing" as paid and unpaid. In the early 2000s, search engine marketing (SEM) was originally...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...