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  1. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. However the first post defines "search marketing" as paid and unpaid. In the early 2000s, search engine marketing (SEM) was originally...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Guest post in a variety of online venues. What are you doing differently with your writing...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...