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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. Brainstorm and refine column ideas you're going to propose.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This first series of segments is one of my favorites given that I work mainly in lead...

  3. How to Use Data to Build a Well-Timed Marketing Campaign

    The taller the column, the more students enrolled in the district, watch for the patterns. If we plotted the number of students by their first day of school, it would be spread out over weeks. Predictable measureable "micro-event": The first day of...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    Create a column for each test to the right. Setup: In a seperate tab paste your alphabetical keyword list in Column A, and the corresponding rank in Column B. Setup: paste a list of all the anchor text phrases used in external links to your site...

  5. Search Engine Watch Redesign Breaks Records

    So, we moved away from the old column format (remember that? Yet as content migration and redesign was the first major leap into our brand new identity, it was the most critical piece of the puzzle. Exactly 6 months ago, we re-designed and re...