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  1. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. The business strategists are focused on understanding the business, the industry, and the bigger competitive and...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. Search Marketing Integration Starts With Your Sales Team

    Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Amazon recently made a big splash during Advertising Week, sending a signal that it intends to become a major player in this market. Where the online advertising market for retail has evolved more recently is in the middle of the marketing funnel.

  5. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Be sure to share this information with them along with the potential opportunity that search could bring...

  6. How Big Data is Fundamentally Changing Local Search

    Shift or get off the pot:Newcomers that foster user engagement and a positive brand experience have already begun to take local market share away from legacy players. Just as Big Content sites have been forced to start taking the user experience...

  7. Nomenclature: The Industry Case For and Against SEO

    I do not like the term as I believe it is far harder to market the full idea of optimization. According to Adam Epstein, President/COO at adMarketplace, the fundamental problem with SEO is – and has always been – very simple: effective SEO relies...