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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). It was crazy and intense, and for those in the search world, there were many missed...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. Not to mention that users expect a video search engine to return relevant results for an artist's name...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...