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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. Not to mention that users expect a video search engine to return relevant results for an artist's name...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search. There were a number of companies that reached out to me with major Panda hits (losing greater than 60...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Possibilities range from simply achieving high search engine ranking for specific search terms to anything...

  7. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. Kenshoo recently released an industry spotlight report for...

  8. Google Brings NHL, NBA Video Highlights to Search Results

    If you search for any Major League Baseball teams, you won't find any highlight videos from YouTube in the search results, even if they just played a game last night. Google has launched a new feature that allows sports fans to see video highlights...