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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The implicit fallacy of Web analytics is that the existing website design is somewhat correct and only needs minor refinement. If there aren't major gaps between the perfect flow and your existing design, then you should question your analysis...

  2. Nuances of Spanish Language Search Marketing

    When pages have minor but significant differences in content, then using rel="canonical" may not have as much impact as alternative hreflang annotations. Overall, 10 major Spanish dialects are spoken in the world.

  3. Clara Schumann Google Doodle Celebrates German Pianist & Composer

    This trip would have her performing in Weimar and Paris, among other major city centers. She worked alongside Brahms to rehabilitate his D minor concerto. The Doodle shows Schumann playing piano with her children, five of whom stand in place of the...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Minor repurchase: Routine purchase (groceries) Major new purchase: The most difficult as we usually have no knowledge or experience to help guide us (new yacht anyone? Major repurchase: Important but come with a little experience (holiday)

  5. Browser Wars: How Chrome Overtook Firefox for the First Time

    Incompatibility with websites and web applications: The bigger tragedy was felt shortly after the first few monthly releases of major version increments, as more and more websites suddenly stopped supporting Firefox.

  6. Challenges Creating Compelling SEO Content in the Enterprise

    That is to say that most, if not all, Fortune 500 firms have tackled major or minor SEO initiatives over the past few years. We took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they...