SEO News

Major First Column

  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. Brainstorm and refine column ideas you're going to propose.

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. Look at the ridiculous headline for this column. They choose topics that have mass appeal, as social...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This first series of segments is one of my favorites given that I work mainly in lead...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    Create a column for each test to the right. Setup: In a seperate tab paste your alphabetical keyword list in Column A, and the corresponding rank in Column B. Setup: paste a list of all the anchor text phrases used in external links to your site...