SEO News

Major First Column

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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. Look at the ridiculous headline for this column. They choose topics that have mass appeal, as social...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This first series of segments is one of my favorites given that I work mainly in lead...