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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. Action words at the beginning of your title tag Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they...

  3. How To Use HTML Meta Tags

    A long time ago in a galaxy far, far away, the “keywordsmeta tag was a critical element for early search engines. The Keywords Meta Tag Although the title tag appears in the head block of the page, it isn't actually a meta tag.

  4. AOL Serves Google Search Results. But Is Microsoft Doing Their SEO?

    Content or markup follows patterns that may be associated with deceptive practices e.g.the content of the keywords meta tag is very long or contains duplicate keywords Content is not where search engines expect to find it e.g.the page is missing...

  5. Link Building, Circa 2008

    At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.

  6. 25 Design Best Practices for Your Small Business Web Site

    Use header tags (H1-H6) on every page -- your tag should support the page title and be relevant to on page content that follows it. Write unique page titles and meta descriptions for each page. A simple few hyperlinked keywords (make them blue...

  7. Search and the Law: Attorney Clarke Douglas Walton

    I think we've made a lot of strides in that area, as we really don't see many meta tag cases these days. Google Snippets and the Meta Description Tag, Metamend The big issue in the late '90s with search was meta tags – whether using another's...

  8. Implementing your Search Strategy for the Latino Market, Part 2

    Meta Tag Optimization: Baloney or Good SEO? Pre-selecting keywords to see a list of Google Network sites that match Latino-oriented topics When measuring by breadth of features – including Spanish language capabilities (allowing Spanish keywords...