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  1. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Internet ad revenues have reached a historic half-year high at...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) These four major online channelsare: A hotel booking engine website should always have three major page types and they normally serve well as...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. The goal of these "lessons" is to help you use what I found worked best and apply these to make your...

  5. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. The explosion of channels and devices has made the opportunity to connect with consumers...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  7. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Since a successful search marketing campaign is often contingent on its content...

  8. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. As an industry, we talk a lot about Google (and search engines in general...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...