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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    This story highlights one of the major drivers that people have for using Airbnb.com. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    What did your competitors do during the last major event? If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run...

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Microsoft released the developer version of the next Internet Explorer this week, but there was also a major zero day flaw in Internet Explorer that caused many of those who still used Internet Explorer to switch to Google Chrome or Firefox.