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  1. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Microsoft released the developer version of the next Internet Explorer this week, but there was also a major zero day flaw in Internet Explorer that caused many of those who still used Internet Explorer to switch to Google Chrome or Firefox.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily focused on overcoming the challenges of delivering and uniting digital experiences across devices and channels.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past with major algorithm updates). There were a number of companies that reached out to me with major Panda hits (losing greater...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to...