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  1. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    In fact, of the marketers studied, they shared mainstream media content at a higher rate (43 percent) than industry-focused content (34 percent). The findings showed top mainstream media sources shared included Forbes, the Huffington Post, and The...

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    In-Depth Articles Feature Mainstream Media and Smaller Reputable Blogs Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated...

  4. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...

  5. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to...

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    To make things worse, the mainstream message is that automation of any portion of social media marketing is somehow spammy. Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted.

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.