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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Once users are within the walled garden of an app, they tend to view more content, more articles, and become loyal and...

  3. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    In fact, of the marketers studied, they shared mainstream media content at a higher rate (43 percent) than industry-focused content (34 percent). The findings showed top mainstream media sources shared included Forbes, the Huffington Post, and The...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    In-Depth Articles Feature Mainstream Media and Smaller Reputable Blogs Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated...

  6. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...

  7. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to...