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  1. Content is King...IF You Promote It

    It could just as well be a blog post on your own Web site about your own industry. According to Yahoo Site Explorer, there are more than 1,800 links to the article. However you promote your site on the social networking Web sites, one thing's for...

  2. Search and the Law: Attorney Deborah Wilcox

    Under the general law that's been developed for comparative advertising, you would have the right to use someone else's trademark anywhere in your advertising, or anywhere on your Web site. The FTC took a look at it, and said that if the Web site...