Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000). Monthly retainer arrangements usually include regular...
Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist". One wrong pitch and your company can be plastered all over a big media site, leaving a brand...
The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than...
According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...
The description field is the largest area of the page and acts like the main content on a web page. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web...
User Experience: How does the site look? SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. If you know your bounce rate it will help determine other...
Now we have to be able to communicate the concepts of our new site to our designers and web developers. Are you surrounded by web developers and graphic designers in your office every day? For this example, let's say our primary goal for the site...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. Boggs started off by saying there is no single needle in...
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. At each level of your site, there should be a nice balance of the...
And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn.
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. SEO also has many other objectives and long-term effects and benefits...
Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such as CrazyEgg, which provides heatmaps of where users clicked, and ClickTale, which not only measures scrolling...
Google will count each web page, even though they are technically the same, as two different pages and give your site a duplicate content penalty. Crawlers or bots will scan web pages on your site for inclusion in the search index, but they will...
Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site. There is an extremely complicated web of providers of local data with many supplying data to others.
Businesses need to engage their visitors - across the usual social spots, in comments on their own site, in enthusiast communities, etc. MJ: Bing’s attention to time on site vs.returning to SERP. MJ: Are you referring to social engagement with the...
Popular social networks also give you a good link to your main site from your profile, which carries the very real benefit of any great link. Don't ignore a site that's big just because you can't get a followed profile link though, as the benefits...
The goal here isn't to bold as much as you can; it's to create a compelling ad for the searchers that drives them to click through to your site. On the other hand, you have these pesky humans (let's call them "visitors") who want the site to be...
I’ve been told that some of the old style link building tactics such as article directories syndication, web 2.0 profiles and blog posting, has lost a lot of its value for tier one of building, which is link building essentially that goes to your...
Microconversions can have a very significant value to your business, especially when you consider that most people don't take action on one click to convert on your site.goals: For example, besides a click conversion, what actions on the site can...
