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  1. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Ideally, your expertise covers a range of channels from SEO to social media...

  2. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time. By working together, SEOs can benefit from the audience insights that the community manager brings, while the...

  3. 5 Ways to Use Social Media to Promote a Festival

    The first step before creating a Facebook page, launching a Twitter stream, designing a social contest, or any other social media tactic is to figure out what your event’s biggest draw is. Once you’ve determined what the draw is, focus your social...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Facebook Live Stream Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Social Metrics - Comments, subscribes, and shares are all useful metrics for measuring the quality of blog...

  5. 5 Strategies for Managing Twitter Across Multiple Languages

    Interaction is key, for all of your accounts, as is providing a consistent stream of quality “human” content – nothing’s worse than being spammed by a tweetbot. Don’t underestimate the importance of sending tweets tailored to the local audience...

  6. Would You Endorse this Web Site?

    These links can snowball, if done correctly, generating a natural stream of backlinks. Community links reflect much of the Web 2.0 landscape, referring to blogs, social media, and user-generated media.