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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. How can you build your website in a way that will please both your visitors/customers...

  2. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Dominate the entire first page of Google for brand related search queries.

  3. Semantic Search: The Eagle Has Landed

    Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and Google is also showing a variety of AggregateRatings...

  4. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this space.

  5. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Add UPCs to the GTIN column in your Google Shopping feed and you’re all set The impact of adding UPCs to your shopping feed depends on whether you’re price competitive, your number of products, and how Google currently organizes your products in...