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  1. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. But then the bad news: your in-house SEO team or online marketing agency...

  2. Should the Government Decide Where You Rank at Google?

    Critics of Google also point to its massive market share and the ability to collect behavioral data about consumers. And yet some people possess a bet-the-farm mentality when they secure a top rank on Google's search results page and then whine...

  3. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    Newcomers entering the market and trying to climb the SERPs for a competitive English keyword face a long uphill battle. This is the strategy we’ve followed my agency, and it’s brought us Google front-page results for most of our top keywords in...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    As a result, the size of the "self serve" market for advertisers has mushroomed, giving them more click inventory in vertical slices. Content targeting technology applies the precision of search advertising to the rest of the Web -- Google...