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  1. Your Job Is to Make Google Look Good

    Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results. Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Brands and marketers can gain inspiration from the E-A-T...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  5. Google App Searches Gmail for Upcoming Bills

    Unfortunately, when I tried to search for them using the Google App there were no results to speak of. Current Google Search users must opt into the new service in order for it to be activated. That is a question you’ll never have to wonder again...

  6. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  8. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. When Google comes through and hits you with an update that takes away your major search terms or even most of...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. Google now offers advertisers the ability to use unique numbers on your website to see which campaigns...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is...

  11. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. There is risk involved in this strategy because you are not truly...

  12. Videos Dominate Universal Search Results 65% of the Time [Study]

    The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something to do with that. For more information on the results, including detailed...