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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. There is risk involved in this strategy because you are not truly...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something to do with that. For more information on the results, including detailed...