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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    There are three main levers that will help you get the control you need with broad match strategy: But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    These ads show up alongside the search results for the keywords you choose and provide additional visibility for your products. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels...