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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Organic Search Not all of it is search. Long Tail generally refers to those with four or more keywords in the...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. The main point here was DO IT. Impression share less than 80 percent (for search campaigns)

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. But many betas have provided supplemental traffic with acceptable...

  5. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Read any popular digital marketing thought leadership blog and you'd be bombarded...

  6. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. In its latest research, Searchmetrics studied the universal...