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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. Google's hegemony in the browser extends here as well – in addition to...

  2. Google as Your Identity Provider: Where Are We Now?

    Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.

  3. President 2.0

    Advertisers need to become more providers of content. The only major search marketing conference and expo in the Midwest will be packed with 60-plus sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events, and more.

  4. Search Engine Results Chart

    Major search engines generally provide listings from a variety of sources, which they may get from third-party search providers or through their own efforts. Other search engines use third-party search providers for their results.