Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. Building on comments from last month's column, Busby told me during an on-stage interview that...
This trend shouldn't surprise anyone, especially for those of you who are reading this column on your mobile device right now! Microconversions are actions taken on a website that aren't the main conversion goals; rather, these could be things such...
Editor's note: This column originally was published on February 23, 2012, and was the most popular column of the year on Search Engine Watch in 2012. It tells people and search engines what your page is about.
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Second, certain specific product searches will replace the right column of search results with a product description and links to retailers: First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath...
The Independent newspaper published this column on the issues with the non-compliance of many well-ranked websites just last week. In the vast majority of cases those domains are less than a month old – yet they are some of the most valuable...
Make a note of these in a spreadsheet (first column – list your site and your competitors; second column – number of pages indexed, etc. You might note their “most important keywords” in another column of the spreadsheet.
First, the right-column is almost entirely composed of content derived from semantic inference: it displays a list of people who have contributed to the movie as well as information about the movie pulled from Wikipedia.
Definitely read Lisa Buyer’s Search Engine Watch column on creating a content calendar, and also check out TopRank Marketing blog for more expert content marketing tips. As such, you will need to train them on the importance and main elements of...
We see this with our Google AdWords clients who pay a premium for the top-rank ad locations (the ones above the organic search results, as opposed to the right column on the search results page). Yes, they cost more per click ($7.67 vs $5.69), but...
Editor's note: This column originally was published on September 20, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. If you're posting a link to your fan page wall, you'll have an option to "Say...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. For more detail on social signals and PPC, read my previous column, "How Social...
Pinterest didn’t respond to my invitation request in time for this column and I had to have my colleague Kate invite me before I could get into the site and explore what it was all about. Pinterest has emerged as the main player in the online...
Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. One of your first recommendations is going to be to clean these up.
In June, this column examined the steps Google is taking in this direction, through its Wallet and Offers products. Foursquare Biz Dev lead Tristan Walker told me during a featured interview at Deals3D that it examines 750,000 daily check-ins to...
Most commonly this is the footer area or the right column of the page where you might have buckets for "Most Popular Pages," "Related Topics," or any number of subsets of links that are relevant to the users of that page.
Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this space.
Add UPCs to the GTIN column in your Google Shopping feed and you’re all set It will certainly help the organization of Google Product Search and soft good items, but it could be counter-intuitive to Google's main goal, which is to provide a...
This is because the Lab's focus has been rather agggressively on SL Marketplace, at the direct expense of in-world shopping, a practice that has been cited by a number of people (self included, right here in this very column) as being short sighted.
I can't say whether this type of measurement was used in Panda and that it not really the point of this column. It's in the interest of the search engines to address it. Consider the scenario where a user clicks on the first result, looks at it...
